MELISSA
SOWRY
Brand Storyteller
Digital Marketing Enthusiast
Mission-driven Leader
About Me
With more than 15 years of professional experience working in fast-paced, entrepreneurial environments, I'm an accomplished, innovative and inquisitive digital marketing leader.
I have a proven track record of achieving sustained success for the some of the world's largest media, consumer goods and technology organizations, such as The Walt Disney Company, The Clorox Company and IBM. With more than 10 years of digital marketing experience in B2C and B2B arenas, I have led breakthrough and award-winning integrated marketing campaigns. AdAge, ADWEEK, Fast Company, Inc. and Digiday are some of the industry thought leaders and publications that have recognized my work to push brands into an early adopter stage of digital tactics and content approaches.
I’m energized by all the components of marketing implementation and have an eye for the details. From strategy development to creative execution and optimization of plans, I keep many balls in the air -- often across multiple products and business units. My professional reputation is grounded in my ability to deliver with quality and excellence across the digital landscape -- social media, digital media, web, email, video and influencer marketing.
Drawing upon a career that began in journalism, I thrive on leading teams, working alongside external agencies and collaborating with cross-functional peers to personalize brand experiences through powerful storytelling. I am committed to providing hands-on strategic direction and motivation that rally teams around key metrics, best practices and trends so we all deliver projects on time, on budget and on strategy.
DIGITAL STRATEGY
Thought leader in digital strategies and digital transformation with a passion and intellectual curiosity for all things social, digital habits, and emerging tech.
See Strategy Examples
BRAND
Storytelling
Accomplished content strategist who ensures content is audience-driven, relevant and engaging while supporting business and marketing objectives. I consider all audience touchpoints, exploring and recommending content formats that will yield conversion.
See Storytelling Examples
INTEGRATED CAMPAIGNs
Synthesize brand marketing goals, sales strategy, cultural/market trends, and consumer insights into compelling, high-impact digital marketing campaigns. Adopt and focus campaign across digital channels including social media, web, email, and paid media.
See Campaign Examples
LEADERSHIP
Advise C-level and Board of Director levels on digital strategy, performance and progress, competitive audits and best-in-class digital practices. Create open and positive team relationships with marketing peers, direct reports, cross-functional teams and agency partners.
See Leadership Examples
Work Experience
2018 - 2024
Senior Digital Marketing Manager
Reshaped the brand's portfolio approach to digital marketing, through leadership of a digital transformation initiative, implementation of integrated digital channels, creation of internal processes, cultivation of internal relationships with Commercial IT, and identification of new external partnerships
2015 - 2017
Interim Digital Marketing Director and Senior Digital Marketing Manager
Reshaped the brand's portfolio approach to digital marketing, through leadership of a digital transformation initiative, implementation of integrated digital channels, creation of internal processes, cultivation of internal relationships with Commercial IT, and identification of new external partnerships
2010 - 2015
Senior Digital, Content and Social Media Marketing Manager
Served as the lead brand expert on digital marketing projects and campaigns that over a five-year period brought a recognizable, beloved brand through its most high-growth digital period -- from digital infancy to digital maturity.
2008 - 2010
Studio Manager and Producer
Established UNC as a go-to resource for the national broadcast news industry through the launch and subsequent operations management of daily operations of a 24/7 state-of-the-art campus broadcast studio.
2003 - 2008
Associate Producer/Field Producer Production Associate | Desk Assistant
Fast-tracked through highly competitive roles within ABC New by contributing writing, production, and editorial skills to the following programs: "Good Morning America," "World News Tonight" and "Nightline".
Education
2010-2012
Master of Business Administration (MBA)
Concentrations in Marketing and Leadership & Strategy
1998-2002
Bachelor of Arts
Journalism and Mass Communication
1998-2002
Bachelor of Arts
Romance Languages (Spanish)
1994-1998
High School Diploma
Contact Me
Email: Melissa.R.Sowry@gmail.com
Phone: 917-583-6680
Linkedin: www.linkedin.com/in/melissasowry