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Looking for
next opportunity

I'm currently exploring new opportunities and would love to chat about how I can contribute to your team. Whether you have a specific role in mind or just want to learn more about what I bring to the table, feel free to reach out!

About Me

MELISSA 

SOWRY

Brand Storyteller

Digital Marketing Enthusiast

Mission-driven Leader

About Me

With more than 15 years of professional experience working in fast-paced, entrepreneurial environments, I'm an accomplished, innovative and inquisitive digital marketing leader.

I have a proven track record of achieving sustained success for the some of the world's largest media, consumer goods and technology organizations, such as The Walt Disney Company, The Clorox Company and IBM. With more than 10 years of digital marketing experience in B2C and B2B arenas, I have led breakthrough and award-winning integrated marketing campaigns. AdAge, ADWEEK, Fast Company, Inc. and Digiday are some of the industry thought leaders and publications that have recognized my work to push brands into an early adopter stage of digital tactics and content approaches.

I’m energized by all the components of marketing implementation and have an eye for the details. From strategy development to creative execution and optimization of plans, I keep many balls in the air -- often across multiple products and business units. My professional reputation is grounded in my ability to deliver with quality and excellence across the digital landscape -- social media, digital media, web, email, video and influencer marketing. 

Drawing upon a career that began in journalism, I thrive on leading teams, working alongside external agencies and collaborating with cross-functional peers to personalize brand experiences through powerful storytelling. I am committed to providing hands-on strategic direction and motivation that rally teams around key metrics, best practices and trends so we all deliver projects on time, on budget and on strategy.  

DIGITAL STRATEGY

 Thought leader in digital strategies and digital transformation with a passion and intellectual curiosity for all things social, digital habits, and emerging tech.

See Strategy Examples

BRAND
Storytelling

 

Accomplished content strategist who ensures content is audience-driven, relevant and engaging while supporting business and marketing objectives. I consider all audience touchpoints, exploring and recommending content formats that will yield  conversion. 

See Storytelling Examples

INTEGRATED CAMPAIGNs

Synthesize brand marketing goals, sales strategy, cultural/market trends, and consumer insights into compelling, high-impact digital marketing campaigns. Adopt and focus campaign across digital channels including social media, web, email, and paid media. 

See Campaign Examples

LEADERSHIP

Advise C-level and Board of Director levels on digital strategy, performance and progress, competitive audits and best-in-class digital practices. Create open and positive team relationships with marketing peers, direct reports, cross-functional teams and agency partners.

See Leadership  Examples

Work Experience

2018 - 2024

 Senior Digital Marketing Manager

Reshaped the brand's portfolio approach to digital marketing, through leadership of a digital transformation initiative, implementation of integrated digital channels, creation of internal processes, cultivation of internal relationships with Commercial IT, and identification of new external partnerships 

2015 - 2017

Interim Digital Marketing Director and Senior Digital Marketing Manager

Reshaped the brand's portfolio approach to digital marketing, through leadership of a digital transformation initiative, implementation of integrated digital channels, creation of internal processes, cultivation of internal relationships with Commercial IT, and identification of new external partnerships 

2010 - 2015

Senior Digital, Content and Social Media Marketing Manager

Served as the lead brand expert on digital marketing projects and campaigns that over a five-year period brought a recognizable, beloved brand through its most high-growth digital period -- from digital infancy to digital maturity.

2008 - 2010

Studio Manager and Producer

Established UNC as a go-to resource for the national broadcast news industry through the launch and subsequent operations management of daily operations of a 24/7 state-of-the-art campus broadcast studio.  

2003 - 2008

      Associate Producer/Field Producer             Production Associate | Desk Assistant

Fast-tracked through highly competitive roles within ABC New by contributing writing, production, and editorial skills to the following programs: "Good Morning America," "World News Tonight" and "Nightline". 

Work Experience
Education

Education

2010-2012

Master of Business Administration (MBA)

Concentrations in Marketing and Leadership & Strategy

1998-2002

Bachelor of Arts

Journalism and Mass Communication

1998-2002

Bachelor of Arts

Romance Languages (Spanish)

1994-1998

High School Diploma

Contact Me

Contact Me

Email:  Melissa.R.Sowry@gmail.com

Phone: 917-583-6680

Linkedin: www.linkedin.com/in/melissasowry

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